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Posted on 13 June 2016


SOUL teams with PSY to introduce
the hot and stylish new
“Performance” headphones in Hong Kong

[Hong Kong, 8 October 2013]  SOUL came today for Hong Kong music lovers who like trendy style and demand high-performance headphones. SOUL, makers of innovative, performance-geared sport headphones, have announced the launch of two new products with high-quality sound and design inspired by chic lifestyle - the LOOP, an ultra- lightweight on-ear model, and the MINI, an in-ear model boasting optimal acoustics. Both are new additions to the company’s Performance line of leisure headphones for trendsetters on the go.

To promote the launch of these stylish new headphones, SOUL revealed that it has appointed international pop sensation PSY as official brand ambassador for the Performance line. The SOUL/ PSY partnership kicked off with the “PSY Needs a SOUL Dancer” global competition to find the “Gangnam Style” star the ultimate dancing partners for a recent video shoot.

Two lucky winners star with PSY

Hundreds of aspiring stars from around the world submitted 60-second dance videos to the competition website for the chance to win a trip to Hong Kong, dance alongside PSY, and be immortalised forever in a SOUL promotional video due out in early November.

After more than 62,237 online votes, two talented dancers Asa from Hong Kong and Jeffrey from Canada -showed the skills and personality to match PSY’s and beat over 20 hopefuls to star in SOUL’s new video. Sultry model Asa’s sexy dance routine captured most votes, with Jeffrey’s energetic Kung Fu Style performance close behind. Both can be seen on the SOUL website:

The Performance range: LOOP and MINI - available in stores now!

Exceptional performance, design and comfort are at the heart of the SOUL experience. The SOUL Performance range features outstanding sound combined with stylish design to create headphones for everyday use.

With the LOOP headphones, SOUL’s fashion team has created a unique, lightweight design for the most comfortable fit and a superior listening experience. With advanced circuitry delivering superb bass and clear mids and highs, the LOOP provides a crisp, clear audio experience. With the comfortable ear cups while a universal one-button controller on a tangle-free cable supports hands-free and music functions.

Small in size but big on sound, SOUL’s MINI in-ear headphones pack a powerful punch. The compact, ergonomic design, along with a selection of different-sized ear tips to fit all users, promises a snug fit. Its optimised driver and circuitry offer impeccable sound quality, while its innovative style suits all music enthusiasts.

The K-POP, a vivid-colored in-ear headphone with exquisite design, will hit the market in December 2013. It surely will be the hot item for all chic music lovers.

Billy So, CEO of SOUL said, There is a SOUL product for everyone, and the LOOP and MINI headphones provide a sleek, understated option for people who want style at an affordable price point, without compromising sound.

We are especially excited to welcome PSY aboard as our ambassador for the Performance range ofheadphones. He’s an artist who knows all about great performance, both onstage and in the studio, and it was a fantastic experience bringing PSY to Hong Kong to dance alongside his new co-stars, we can’t wait for the launch of the video and hope all of you will love that!” 

About SOUL

SOUL is a global leader in consumer electronics and manufacturing, with a rich history in delivering innovative technology concepts. Accustomed to pushing the envelope in the consumer electronics world, the group represents a vision for innovative superior design with state-of-th-art acoustics. Renowned sound engineers and audio industry veterans make up the SOUL team to produce the latest in stellar audio quality and design construction. High-quality drivers and a stylish appearance are present throughout SOUL’s past and future products. For more information please visit

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