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Posted on 13 June 2016

SOUL is announcing Jamaican sprint superstar, Usain Bolt as a new branding partner.  A man used to breaking records, Bolt's drive and determination to be better than the rest makes joining SOUL, a global company on the move, a natural fit.

"He's the perfect representation of what SOUL stands for.  Before athletes can achieve greatness, they dedicate a lot of time focusing on their sport.  And most of them listen to music to block out distractions and get into the zone.  SOUL works hard to deliver the best quality noise cancellation and high definition acoustic balance available in order to allow world-class athletes like Bolt have the greatest listening experience possible." commented Len Davi, Executive Director of SOUL.

26-year old Usain Bolt is the fastest man of all time.  With three Olympic gold medals, he is the world record holder in the 100 meters, 200 meters, and 4x100 meter relay.  His achievements in sprinting have earned him the media name, "Lightning Bolt", and gives him unique insight to developing headphone models for an athletic lifestyle with SOUL.

SOUL headphone models currently under development with Bolt include a Bluetooth earbud with removable ear safety-hooks for added stability called the RUN FREE and a version of the company's popular SL300 that pays a stylish homage to the athlete's home, Jamaica.

The star athlete will also be featured in public appearances, and the new "SOUL of Greatness" video series, the company's moving campaign to encourage people all over the world to focus hard and go after their dreams.

Usain Bolt:  "I work hard at attaining my goals and in addition, I always try to inspire others to work hard and attain their dreams.  I am looking forward to working with SOUL to deliver this message."

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