Latest News


Luda Gives You His SOULS [Video Offer]
24 June 2013

Luda’s Droppin’ a New Beat.  1.21 Gigawatts Mixtape drops November 15th as a gift to you, his loyal fans, and will blow you away.  The title, a reference to Back to the Future (a gigawatt = a billion watts), is about “basically t...

Read More
SOUL Makes CNET’s Holiday Gift Guide!
24 June 2013

Every year, CNET’s editors hand-pick their favorite tech gifts for the holiday season, and this year we are proud to see the SL300 in the “Top headphone” category.  With a CNET Editors’ rating of 4 out of 5 stars, they are sure to be und...

Read More
Dwayne Wade Sports SOUL by Ludacris in New Nike Ad!
24 June 2013

“Love the Game… No Matter What.”Have you seen the new Chris Paul/Carmelo Anthony/Dwayne Wade Nike commercial?  In case you haven’t, here it is.  The commercial plays off the NBA lockout, showing the players competing in unconvention...

Read More
Ludacris Speaks From the SOUL [video]
24 June 2013

Ludacris Speaks From the SOUL“What’s up everybody, this is Ludacris here to introduce you to the next generation about to drop in the audio world.  What am I talkin’ about?  I’m talkin’ about none other than SOUL.I am releasing my...

Read More
SOUL Supports Perez Hilton’s “One Night In NYC” 2011
24 June 2013

SOUL by Ludacris took part in what did turn out to be, as Perez described “such a rad and ECLECTIC evening!!!”, Perez Hilton’s “One Night In… New York City” October 20th.With all proceeds from ticket sales going to a great cause,&nbs...

Read More