Artist to Inspire New Products and Represent SOUL Worldwide
Orlando, Fla. (June 5, 2013) – SOUL® Electronics and international pop sensation PSY are teaming up to create the premium headphone provider’s latest branding partnership.
The “Gangnam Style” artist will collaborate on an international level with SOUL to develop his own special-edition headphones and speakers and to represent the brand throughout the coming year.
“PSY has taken pop culture by storm and is globally recognized for his irresistible sound and entertaining performances,” said Lan Kennedy-Davis, CEO SOUL Electronics USA. “Merging PSY’s distinct style with the superior quality and performance of SOUL’s headphones and audio speakers will create an undeniable product line suitable for tastemakers and music enthusiasts alike.”
PSY adds, “I want to give my fans the best music and performance possible, and by working with SOUL, I can now offer the ultimate sound experience with PSY style that fans can make their own.”
PSY will be featured alongside SOUL’s other brand ambassadors, including Grammy-winning artist and actor Chris “Ludacris” Bridges, renowned American football player and Heisman Trophy winner Tim Tebow, and Jamaican Olympic gold medalist Usain Bolt. The SOUL brand ambassadors demonstrate the versatility of the brand’s offerings and international appeal.
Ludacris chimed in from his nation-wide SOUL Bus Tour adding, "Welcome to the SOUL family, PSY."
Join the #SOULNATION movement online and visit SoulElectronics.com to learn more.
About SOUL Electronics
SOUL Electronics is a global leader in consumer electronics and manufacturing with a rich history in delivering innovative technology concepts. Accustomed to pushing the envelope in the consumer electronics world, the group represents a vision for innovative superior designs with state-of-the-art acoustics. Renowned sound engineers and audio industry veterans make up the SOUL team to produce the latest in stellar audio quality and design construction. High-quality drivers and a stylish appearance are present throughout SOUL’s past and future products. For more information, please visit www.soulelectronics.com.
Olson PR (for SOUL Electronics)
PSY is an international pop sensation who first came on the scene in 2001. His brand new single "Gentleman" set the record for "most views" in a single day, racking up 38 million views in one day. The music video for "Gangnam Style" is the first clip ever to reach 1 billion views on YouTube/VEVO. It also holds the Guinness World Record for "most-viewed" on the site, setting and holding the record in 2012. It's the "most-liked" video on the hub with over 7.3million "Likes". The video shows no signs of stopping still. Views range between 7 and 10 million daily for "Gangnam Style", and countless clips fan-generated have popped up generating their own plethora of eyeballs. Right now, it's over 1.5 billion views. PSY is co-managed by YG Entertainment, one of Asia's biggest record label and artists Management Company, and SB Projects, a management company for Justin Bieber, Carly Rae Jepsen, etc."